World Music's DIVERSITY and Data Visualisation's EXPRESSIVE POWER collide. A galaxy of INTERACTIVE, SCORE-DRIVEN instrument model and theory tool animations is born. Entirely Graphical Toolset Supporting World Music Teaching & Learning Via Video Chat ◦ Paradigm Change ◦ Music Visualization Greenfield ◦ Crowd Funding In Ramp-Up ◦ Please Share

Saturday, December 10, 2016

Cantillate

World Music Aggregator Platform: Project Seeks Sponsors

There are literally thousands of web sites dedicated to guitar, bass and keyboards, but what about all the other craftsmen, virtuoso players, instruments and music systems comprising humanity's musical heritage? The world's musical ecosystem is vast, diverse, and -for many- largely unknown. With your help, that can change.

Big, brave, open-source, non-profit, community-provisioned, cross-cultural and off-yer-trolley crazy. → Like, share, back-link, pin, tweet and mail. Hashtags? For the crowdfunding: #VisualFutureOfMusic. For the future live platform: #WorldMusicInstrumentsAndTheory. Or simply register as a potential crowdfunder..

Funding a non-profit in an area as fiercely competitive as music learning is proving a nightmare, yet the cross-cultural value of this project more or less precludes any other approach.

Keeping in mind our field of play is NOT just the western, equal temperament system but that of world music systems as a whole, here the potential operating scope. As I hope you can sense, it is vast:

Potential Platform Scope
There is a sweet spot to be found between patrons, users and suppliers, but the search has so far called for nerves of steel.
Crowdfunding: Maximise the Overlap


World Music Visualization Aggregator Platform - Avidly Seeking Sponsors #VisualFutureOfMusic #WorldMusicInstrumentsAndTheory
For those able, there are currently two ways of helping out (a third, the 'Big' or 'Full' Crowdfunding campaign, is in preparation). Though normal for family and friends to get a sponsorship ball rolling, I'm not going to ask my already hard enough pressed musician friends for money, and other than my (thanks to this project former) wife, none of my family or relations play music. In this sense, I'm reliant on complete strangers taking the bull by the horns.

Direct Sponsorship

Making Swiss Money Transfers - Bank Details Required

If sponsoring from abroad, you might find this information useful.

You will need the following information to transfer money to Switzerland:

Beneficiary: Andrew Douglas Hope
IBAN: CH91 0483 5026 4211 3000 2
BIC Code: CRESCHZZ80A
Bank: Credit Suisse AG

Please note receipt of bank transfer donations cannot be automatically confirmed, so please retain a confirmation of the transfer from your bank.

We highly recommend checking with your local bank before initiating a transfer to make sure you understand any charges that you may incur by making a donation.

For more information or if you have any question regarding Bank Transfers, please email a.douglas.hope@gmail.com.

The account listed here was set up with no other goal than to provide transparency to tax authorities until a suitable business model (as said, preferably non-profit) can be finalised. It simply acts as a funnel for incoming contributions towards ongoing development costs.

Patreon (Subscription-Based Crowdfunding)

Patreon is a so called 'subscription-based' crowdfunding platform. It allows sponsors to contribute in regular instalments rather than a single lump sum.

I'm trying to use Patreon to bridge the gap between now and the point where the 'Full' crowdfunding campaign bears fruit.

Depending on my success in attracting sponsors, that could be anything up to around six months.

https://www.patreon.com/VisualFutureOfMusic

Potential Crowdfunder?

Pre-Crowdfunding Registration (* indicates required)
Email Format

Full Crowdfunding

The last of the three variants is to enter yourself in a queue of potential sponsors awaiting notification of the 'full' crowdfunding project, which is likely to find place on Indiegogo. This can be done by adding your details to email notification form immediately to the right.

Email notifications will be kept to an essential minimum (no spamming), and details gathered will not be passed on to third parties.

This choice of crowdfunding platform is simply down to the fact that payment is guaranteed regardless of outcome. Given the difficulty experienced in articulating the value of the project, this seems the safest route towards bringing it forward.

Should this 'full' crowdfunding fail to reach it's target, the money collected would be used to bring the prototype to the point where it can better show the potential benefits. Following this, a further crowdfunding round would be undertaken.

The very last thing I want is for the project to collapse for want of funding. Why so determined? I am convinced -absolutely convinced- of the long-term inevitability and success of this approach. It is the future. Either it is achieved here, or it will be done by someone else, the risk in the latter case being that it is commercialised - to the clear detriment of the heritage aspects.

Why Sponsor?

Fiddle under garland of soft autumnal lights #VisualFutureOfMusic #WorldMusicInstrumentsAndTheory
Seasonal Greetz
There are many and profoundly positive benefits to playing a musical instrument.

Among these, access, acceptance and freedom to contribute on more or less own terms seem closely tied both to wellbeing and notions of self-worth - reflecting, perhaps, the central role of community music and dance in earlier times.

Recovering the drivers of social wellbeing seems more urgent today than ever before.

P2P or face-to-face teaching and learning mimics the folk learning practises of earlier times, the process often a profound musical conversation.

In contrast to the purely written note, tension, folk knowledge, musicality and virtuosity are transferred with each tune.


Sizeable Irish Session #VisualFutureOfMusic #WorldMusicInstrumentsAndTheory
Sizeable Irish Session
With young adopters already full digital natives, a toolset supporting P2P world music teaching and learning seems to me as good a place as any to start.

While we can be fairly sure of support from music and programming enthusiasts, challenging platform, security, architecture, user comfort and test aspects will need to be addressed.

While browser-related developmental skills are widespread, those associated with data (here, music) visualisation have come to command a premium. I'm reluctant, however, to open another channel to speculation - and yet more social inequality. We can do better than this:

"At one end, security, clean water, natural food, and a decent education will come at an extraordinary premium that rich people will easily and happily pay.
On the other end, most people will eek by using micro-loans, eating cheap food, moving to cities, living off anti-anxiety pills, having roommates, treating drug stores like emergency rooms, and by entertaining themselves at home. Businesses that cheaply meet these needs will succeed". (Arshad Chowdhury)


Tipi Jam Session #VisualFutureOfMusic #WorldMusicInstrumentsAndTheory
Tipi Jam Session

Moreover, I feel a speculation-financed platform does not sit well with the notion of global musical heritage. Revenue optimisation pressures in the long run invite either scaled charging or content marginalisation.

In this platform, I envisage an entirely graphical and interactive compliment to the written word, providing the basis for full P2P teaching - to whoever needs it.

The platform will, I hope, sail financially close to the wind, drawing running costs from running subscriptions, and improvements through community-organised initiatives.

Hence: if you share the vision of a potentially non-profit, globally accessible and single-mindedly graphical platform for P2P musical communication and exchange, I'm grateful for any contribution - however small.

Failing that, every share, tweet, follow, comment, post or backlink helps. Please make liberal use of the sharing tools surrounding each blog page.

In As Far As Possible - Some Questions Answered

It's early days, meaning, unavoidably, uncertainty.. Nevertheless, here a few answers to potential sponsors.

What big problems is it expected to solve?
  • Visually model the mathematical continuum underlying musical systems
  • Platform and tools in support of remote, P2P teaching and learning
  • Acts as an aggregator platform and driver mechanism for any and all formerly static, standalone musical models, in particular of world music instruments and theory tools
  • Lays bare the interrelationships between score, instrument and theory
  • Provides a means of jointly configuring instrument models and theory tools for complete compatibility - regardless of underlying music system.
  • Optimal yet differentiated paths towards mastery for each individual instrument, genre and style by means of workflows.
  • Provides a base for musical conversation and exploration
How big is the market opportunity?
  • Greenfield market, so vast. How many musicians worldwide? How many potentially lifelong students of music (especially after the technological singularity)? How many world music instruments are currently available online as teaching models? How many theory tools? How many online environments unify score, instrument models and theory tools, providing 'what-if' configuration tools? What other systems bear the promise of supporting P2P teaching?
What do we do?
  • Invest musical heart blood, and intend to deliver, deliver, deliver.
What is unique about our approach?
  • New paradigm(s), understanding, motivation, intellectual energy
How big can we get?
Where are you headquartered?
  • Currently Bern, CH. Future employees location-independent, worldwide.

THE MARKET

Why does your niche have high growth potential?
  • It addresses entirely untapped needs and longstanding problems (markets), with a paradigm shift and multiple unique selling points.
How did you arrive at the sales of your industry and its growth rate?
  • Gut feeling. Technological singularity —> potentially half the world's population with time, but no work. Expect growth in low cost social interaction, including (and especially) music and dance.
What percentage of the market do you plan to get over which period of time?
  • As a greenfield area and with an approach likely to ward off purely commercial ventures, even organic growth could prove meteoric. Nevertheless, I'm more concerned with social value generation than market penetration. We aim to act as an antidote to, and not compounder of, economic pressure.
What is the actual addressable market?
  • Limited by minimal viable product: lute-like instruments. 
What sources did you use for your research?
  • To date, more than 11,000 bookmarked articles, blogs, research, coding examples, technical documentation.

TEAM, FOUNDERS, GROUP INTERACTION

Who are the founders and key team members?
  • Moi. Et moi.
How do you plan to scale the team in the next 12 months?
  • Basic laws of attraction. Cross palm with silver, team will scale itself.
What motivates the founders?
  • Frothy, naive idealism.
  • “Enjoy” and “difference in life” are non-negotiable.
  • The foundations of happiness - as documented by various psychologists.
  • Own experience of music and dance as catalyst for social wellbeing.
  • Curiosity and overcoming the challenges.
  • Disillusionment with assholes in suits and ties, mindless commuting and drudgery for money's sake.
  • Belief in 'commons-based peer production' (collaborative efforts based on sharing information).
How many employees do you have?
  • Self. Et moi.
Why is the team uniquely capable to execute the company’s business plan?
  • Vehement belief in the vision
  • 'No debt' mindset. Careful with (especially other's) money.\
  • Have come a long way already, have the stamina to follow through.
  • Other than avoiding pitfalls, couldn't care less about other's doubts
  • Guided by own needs as an amateur musician with remote learning frustrations.
  • Unfazed by technology.
  • Visual, imaginative, stubborn, independent.
  • Get a kick out of data visualisation
What key additions to the team are needed in the short term?
  • Cultural Sponsoring Liasons
  • Crowd Evangelists (Crowdfunding)
  • Business & Financial Planning & Management
  • Web (JavaScript ES6/7/8, CSS & d3.js) Developers
  • Data storage specialists (Hybrid Document / Graph databases) with Restful and/or GraphGL API knowledge.
  • Music Visualisation & Musimathics Experts
What relevant domain experience does the team have?
  • Enough to prove core ideas and provide architectural lead.
What university / business school did they graduate from?
  • Irrelevant: qualifications are unrelated.
What networks do you have access to?
  • Fora (Forums), social media groups, information brokers in related disciplines, spanning development, music, instrument building, system architecture and so on. -> Read 'None'.

YOUR IDEA/PRODUCT/SERVICE

What are the two or three key features you plan to add?
  • Scores, Instrument Models and Theory tools.
  • End-to-End Graphical, basta.
  • P2P interaction.
Provide a demonstration of the product or service.
What have you learned from early versions of the product or service?
  • Keep it simple, stupid.
  • Nobody but I sees the potential. :-)
  • The internet is 99% noise.
  • Everything takes twice as long as you expect.
What are the key differentiated features of your product or service?

    Just about everything (game changer / paradigm change):
  • Browser based Single Page Application
  • One of only few uses of data visualisation libraries in a full-scale internet-facing application.
What are the major product milestones?
  • End to end for one instrument family and theory tool.
  • Community Submissions
  • Full Scores
Why do users care about your product or service?
  • Newcomers to music seek visual models.
  • liberal reuse licensing
  • open source code
  • web standards
  • strong community support expected
How many pivots and iterations did you have?
  • Continuous flow till now
How much did you spend on the MVP?
  • MVP (minimal viable product) is the goal of the 1st crowdfunding..
Do you have any patents pending?
  • Nope

Risks

  • complexity management
  • teacher - student language interaction
  • network latency (teaching ok, but not simultaneous play)
  • how to represent idiom (genre) and associated stylistic elements
  • how to best to support differences in methodology - and consistency
  • resistance to change (toolset use) amongst teachers
  • hardware limitations amongst the poor
  • Tragedy of the Commons: here, the danger that model and tool diversity undermines motivation to learn a specific instrument.

Values

Social economy, community-based social value generation, building on the established data visualisation community practices of:
  • liberal reuse licensing
  • open source code
  • web standards
  • strong community support



Keywords



online music learning,
online music lessons
distance music learning,
distance music lessons
remote music lessons,
remote music learning
p2p music lessons,
p2p music learning
music visualisation
music visualization
musical instrument models
interactive music instrument models
music theory tools
musical theory
p2p music interworking
p2p musical interworking
comparative musicology
ethnomusicology
world music
international music
folk music
traditional music
P2P musical interworking,
Peer-to-peer musical interworking
WebGL, Web3D,
WebVR, WebAR
Virtual Reality,
Augmented or Mixed Reality
Artificial Intelligence,
Machine Learning
Scalar Vector Graphics,
SVG
3D Cascading Style Sheets,
CSS3D
X3Dom,
XML3D


Comments, questions and (especially) critique welcome.